World’s Longest Beach Towel
W+K SHANGHAI
SUMMER 2017
Summer 2017, in collaboration with Corona, we created a gigantic beach towel that broke the world record. This beach towel measured 98 meters in length and could accommodate over 300 people chilling on it simultaneously. We unveiled this phenomenal beach towel next to the iconic Huangpu River (the biggest river in central Shanghai) and organized a remarkable outdoor event, inviting people to relax and enjoy the sunset with a Corona.
To amplify the buzz, we created a scrollable, extra-long beach towel mobile game to drive sales to Corona's e-commerce platform.
And for retail, we designed a series of long beach towels as rewards, seamlessly bringing the chill vibe from offline to online.
And for retail, we designed a series of long beach towels as rewards, seamlessly bringing the chill vibe from offline to online.
