Independent
Creative Director
Art Director
Ceramic Artist
Baguette Sculptor









As a Malaysia-born Chinese and multilingual, Follen's appreciation for diversity and cultural experiences drives her to connect with people and uncover the human truth behind every creative idea. Having worked on just about everything from online to offline, Follen honed a hybrid set of skills that make her a multidisciplinary creative.

Follen believes that great creative ideas have the power to transcend cultures, which led her to relocate to Shanghai and join Wieden+Kennedy in 2013. In 2020, she stepped up to the role of Associate Creative Director, leading creative efforts for clients such as OMEN by HP, Tommy Hilfiger, Durex, and The Woolmark Company.

When you don't see her at her workstation, she's probably hiding somewhere, getting her hands dirty with mud @follen.see ︎︎︎ This is where you get to meet the mischievous side of her.

Follen is also a baguette enthusiast and a self-taught professional baguette baker. She loves to craft artistically pleasing (and equally tasty) baguettes that impress her mom. Occasionally, she writes short poems to express her love for baguettes. If you share the same love, feel free to reach out.


Experience
2024 *Currently living, making ads & art nomadically.
Nov2022 - Mar2023 | Wieden + Kennedy Tokyo / Remote.Freelance
Oct2013 - Jan2023 | Wieden + Kennedy Shanghai
Oct2012 - Aug2013 | Iris Worldwide, Singapore
Apr2010 - Sep2012 | JWT/XM-ASIA, Singapore












CONNECT

Email
︎︎︎follenseesee@gmail.com

Instagram
︎︎︎@follenxi
INDEPENDENT
ART/CREATIVE DIRECTOR


Malaysia 
born and raised.
Currently living, making ads
& art nomadically.
ALSO,
CERAMIC ARTIST/SCULPTOR


I craft whimsical sculptural objects by combining natural ingredients, clay, and pigments. I make sure my art makes my bananas and eggs beautiful. ︎︎︎Showmesomeexamples