Montblanc:
What Moves You, Makes You
W+K SHANGHAI
FALL 2021
As part of the global campaign for Montblanc, 'What Moves You, Makes You' inspires people to express their full potential on their own terms and celebrates those who have found their own original path to rewriting the codes of success.
In China, we partnered with Chen Kun, an actor and school founder who constantly finds new ways to give back to his community while pursuing his love for creativity. The film captured the authentic real story and unique perspective of Chen Kun as a professional actor and how he constantly pushes himself to be better.
In China, we partnered with Chen Kun, an actor and school founder who constantly finds new ways to give back to his community while pursuing his love for creativity. The film captured the authentic real story and unique perspective of Chen Kun as a professional actor and how he constantly pushes himself to be better.



Role: Art Direction | Creative
Film Directed by LIN