KFC Colonel Sanders Returns To China with Ground Coffee.

W+K SHANGHAI

SUMMER 2018

For KFC’s 30th anniversary, we brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognisable folk songs. We redesigned KFC’s coffee cups, which are now available in 4600+ stores, did in-store takeovers, and even created chicken-drumstick stirrers for the coffee. Highly graphic OOH supported the campaign explaining how the Colonel was so busy with his coffee that his chickens were getting jealous.