HP OMEN KOREA:
Don’t judge us by how we look, judge us by how we play.
W+K TOKYO
SPRING 2023
In the game world, you’re not defined by how you look. You’re defined by how you play. World renowned League of Legends Korea champions T1 (Faker, Gumayusi, Keria, Oner and Zeus) are a testament to this philosophy. Their skills have inspired the world. They’ve shown that it can transform even the most average looking guys into an incredible force to be reckoned with.
The campaign is entitled ‘SKILLS DEFINE WHO YOU ARE’. A five part series of films and key visuals that highlight skill over physical stereotypes. The campaign launches in conjunction with the League of Legends Champions Korea (LCK).
On the outside, they look like everyday normal Korean kids. But on the inside, their skill level will show you an entirely different story.
These key visuals feature the League of Legends Korea champions T1. We highlight the contrast between the outer appearance and inner skill of gamers.
Role: Art Direction | Creative
Film Directed by Nuri Jeong