HP OMEN GAMEWAVES
W+K SHANGHAI
OCTOBER 2019
To bring the benefits of PC gaming to light in experiential, W+K and HP OMEN chose the biggest gaming moment of the year in Asia, ChinaJoy, to launch the campaign with THE GAMEWAVES SCANNER. Created in collaboration with North Kingdom, the experience used cutting-edge brain-scan technology that measured brainwaves to create a live performance projected across screens, powered by the minds of gamers.
For the first time ever, the world was given a window into the gamer’s mind to see how gaming improves skills such as teamwork, focus, mental stamina, responsiveness, memory, and even creativity.
For the first time ever, the world was given a window into the gamer’s mind to see how gaming improves skills such as teamwork, focus, mental stamina, responsiveness, memory, and even creativity.
Achieve Gamefulness
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Grab everyone’s red packets. Achieve Responsiveness. Achieve Gamefulness.
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Be your future parent-in-law’s future favorite son-in-law. Achieve Strategic Thinking. Achieve Gamefulness.
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Team up with your neighbors to bring the thief to justice. Achieve Teamwork. Achieve Gamefulness.
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Your dad’s nagging becomes music to your ears. Achieve Focus. Achieve Gamefulness.
Grab everyone’s red packets. Achieve Responsiveness. Achieve Gamefulness.
Be your future parent-in-law’s future favorite son-in-law. Achieve Strategic Thinking. Achieve Gamefulness.
Team up with your neighbors to bring the thief to justice. Achieve Teamwork. Achieve Gamefulness.
Your dad’s nagging becomes music to your ears. Achieve Focus. Achieve Gamefulness.
Never run out of reasons not to lend people money. Achieve Creativity. Achieve Gamefulness.
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Role: Art Direction | Creative