Clinique ID:
Your Skin Is Not My Skin

W+K SHANGHAI
SUMMER 2018

In China, consumers are absolutely overwhelmed by celebrity endorsement, beautiful packaging, and empty promises. And the fact was, that doesn't work for every products or skin types. No two people have exactly the same skin and there’s no one-size-fits-all moisturizer.

To launch Clinique's revolutionary custom-blend hydrator - Clinique ID, we invited a few famous Chinese actresses for our film and aimed to provoke consumers by questioning why they would blindly follow celebrities instead of actually understanding their own skin.