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<channel>
	<title>FOLLEN SEE ADS</title>
	<link>https://follensee.com</link>
	<description>FOLLEN SEE ADS</description>
	<pubDate>Thu, 25 Jan 2024 09:57:11 +0000</pubDate>
	<generator>https://follensee.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://follensee.com/Index-1</link>

		<pubDate>Wed, 19 Jul 2023 04:06:01 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/Index-1</guid>

		<description>FOLLEN SEE 
ART / CREATIVE DIRECTION</description>
		
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		<title>FOLLEN WHO</title>
				
		<link>https://follensee.com/FOLLEN-WHO</link>

		<pubDate>Wed, 19 Jul 2023 08:06:35 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/FOLLEN-WHO</guid>

		<description>
	&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/9c7777f0ba0087d6be7bf4ecdee46a3ab7ca5114caa8d7b6a6969061c5daee8a/Thisisme-FS.jpeg" data-mid="185481093" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/9c7777f0ba0087d6be7bf4ecdee46a3ab7ca5114caa8d7b6a6969061c5daee8a/Thisisme-FS.jpeg" /&#62;
	Independent
Creative Director
Art Director
Ceramic Artist
Baguette Sculptor








	As a Malaysia-born Chinese and multilingual, Follen's appreciation for diversity and cultural experiences drives her to connect with people and uncover the human truth behind every creative idea. Having worked on just about everything from online to offline, Follen honed a hybrid set of skills that make her a multidisciplinary creative. 
Follen believes that great creative ideas have the power to transcend cultures, which led her to relocate to Shanghai and join Wieden+Kennedy in 2013. In 2020, she stepped up to the role of Associate Creative Director, leading creative efforts for clients such as OMEN by HP, Tommy Hilfiger, Durex, and The Woolmark Company. When you don't see her at her workstation, she's probably hiding somewhere, getting her hands dirty with mud&#38;nbsp;@follen.see&#38;nbsp;︎︎︎&#38;nbsp;This is where you get to meet the mischievous side of her.Follen is also a baguette enthusiast and a self-taught professional baguette baker. She loves to craft artistically pleasing (and equally tasty) baguettes that impress her mom. Occasionally, she writes short poems to express her love for baguettes. If you share the same love, feel free to reach out.
Experience 2024 *Currently living, making ads &#38;amp; art nomadically.Nov2022 - Mar2023 &#124; Wieden + Kennedy Tokyo / Remote.FreelanceOct2013 - Jan2023 &#124; Wieden + Kennedy ShanghaiOct2012 - Aug2013 &#124; Iris Worldwide, SingaporeApr2010 - Sep2012 &#124; JWT/XM-ASIA, Singapore

	


 




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	<item>
		<title>1+ SMOOTH BEYOND BELIEF</title>
				
		<link>https://follensee.com/1-SMOOTH-BEYOND-BELIEF</link>

		<pubDate>Thu, 25 Jan 2024 09:57:11 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/1-SMOOTH-BEYOND-BELIEF</guid>

		<description>OnePlus12R:Smooth Beyond BeliefSome fun ads to sell some fabulous phones.

UGLY CREATIVE&#38;nbsp;SPRING 2024&#38;nbsp;



︎︎︎NO RELOADING


︎︎︎HEAVY TASKS



&#38;nbsp;
Role: Creative Director &#124; Butt Crack Advisor
Partner: Shanshan QuanFilm Directed by Alice Kunisue

Prev /&#38;nbsp;Next</description>
		
	</item>
		
		
	<item>
		<title>HP OMEN ACHIEVE GAMEFULNESS</title>
				
		<link>https://follensee.com/HP-OMEN-ACHIEVE-GAMEFULNESS</link>

		<pubDate>Wed, 19 Jul 2023 04:06:02 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/HP-OMEN-ACHIEVE-GAMEFULNESS</guid>

		<description>HP OMEN&#38;nbsp;
Achieve Gamefulness

W+K SHANGHAI 
OCTOBER 2019
Today in China there are over 600 million gamers, yet society largely still perceives gaming as a waste of time. It’s why HP OMEN and Wieden+Kennedy Shanghai champion gamers in a new campaign called “ACHIEVE GAMEFULNESS” which celebrates the positive impact that PC gaming has on the mind. Don’t believe that gaming makes you smarter? Scientists have been studying the effects of gaming on the brain for years and the research findings are impressive: laparoscopic surgeons who game perform 37% fewer errors, gamers can improve memory by 12% when gaming 30 minutes every day for two weeks, action video game players respond approximately 12% faster than non-video game players, and many more.ACHIEVE GAMEFUNESS is an integrated campaign that includes wild, science-inspired visuals, brain-scanning experiential and three otherworldly 30-second films – all encouraging gamers to achieve an enhanced skillset by playing video games.Brain-scanning experiential ︎︎︎ GAMEWAVES


︎︎︎FOCUS



︎︎︎TEAMWORK



︎︎︎MENTAL STAMINA






&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c63170d3c5a39f4feb4daac49d45efee788e2b1ae46ee4446f4591312f361fad/10.jpg" data-mid="185472781" border="0"  src="https://freight.cargo.site/w/1000/i/c63170d3c5a39f4feb4daac49d45efee788e2b1ae46ee4446f4591312f361fad/10.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/deec00001587122350229e2794160c9217425dc70b46c9782cd4e8f58ab48c2a/07.jpg" data-mid="185472780" border="0"  src="https://freight.cargo.site/w/1000/i/deec00001587122350229e2794160c9217425dc70b46c9782cd4e8f58ab48c2a/07.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d01e742e34d6cac416e8b5960b6f4802b3206cc2ad6ea628cfdfa2fdbc09bc86/06.jpg" data-mid="185472779" border="0"  src="https://freight.cargo.site/w/1000/i/d01e742e34d6cac416e8b5960b6f4802b3206cc2ad6ea628cfdfa2fdbc09bc86/06.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9b93c82505ef101f6b0cc0a38a582215e28c71fcbfe6c601787259ca29c42b2/03.jpg" data-mid="185472778" border="0"  src="https://freight.cargo.site/w/1000/i/d9b93c82505ef101f6b0cc0a38a582215e28c71fcbfe6c601787259ca29c42b2/03.jpg" /&#62;


Role: Art Direction &#124; CreativeFilm Directed by The Sacred Egg

Prev /&#38;nbsp;Next</description>
		
	</item>
		
		
	<item>
		<title>HP OMEN GAMEWAVES  </title>
				
		<link>https://follensee.com/HP-OMEN-GAMEWAVES</link>

		<pubDate>Wed, 19 Jul 2023 06:48:13 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/HP-OMEN-GAMEWAVES</guid>

		<description>HP OMEN GAMEWAVES&#38;nbsp;
W+K SHANGHAIOCTOBER 2019
To bring the benefits of PC gaming to light in experiential, W+K and HP OMEN chose the biggest gaming moment of the year in Asia, ChinaJoy, to launch the campaign with THE GAMEWAVES SCANNER. Created in collaboration with North Kingdom, the experience used cutting-edge brain-scan technology that measured brainwaves to create a live performance projected across screens, powered by the minds of gamers. For the first time ever, the world was given a window into the gamer’s mind to see how gaming improves skills such as teamwork, focus, mental stamina, responsiveness, memory, and even creativity.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d19487cb879423f7f65fce496a1ba79ff31b96d85d8304860f48f3330389ebb2/2-HPOMEN-CJ-spacenight.jpg" data-mid="185477639" border="0"  src="https://freight.cargo.site/w/1000/i/d19487cb879423f7f65fce496a1ba79ff31b96d85d8304860f48f3330389ebb2/2-HPOMEN-CJ-spacenight.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16f3b1bc586d7921eadd13307f0263e6c714f96c08306fb90b6eec20bd4f5781/5-HPOMEN-CJ-experience.jpg" data-mid="185477641" border="0"  src="https://freight.cargo.site/w/1000/i/16f3b1bc586d7921eadd13307f0263e6c714f96c08306fb90b6eec20bd4f5781/5-HPOMEN-CJ-experience.jpg" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/295fab32c90471813c5def72e69e24e113b3adf777ec52dd9f3653c76c4259cc/3-HPOMEN-CJ-experience.jpg" data-mid="185477640" border="0"  src="https://freight.cargo.site/w/1000/i/295fab32c90471813c5def72e69e24e113b3adf777ec52dd9f3653c76c4259cc/3-HPOMEN-CJ-experience.jpg" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b6837613247f264b1f18d1f1d5c1ae1243ee5e4c432eab8013804b8f044b5e57/CJevent-misc19.jpg" data-mid="185477652" border="0"  src="https://freight.cargo.site/w/1000/i/b6837613247f264b1f18d1f1d5c1ae1243ee5e4c432eab8013804b8f044b5e57/CJevent-misc19.jpg" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/316e5674c105f341596d70a9181c8fb1025a8bafcc89e7765f4d305cc48df83f/CJevent-misc1.jpg" data-mid="185477651" border="0"  src="https://freight.cargo.site/w/1000/i/316e5674c105f341596d70a9181c8fb1025a8bafcc89e7765f4d305cc48df83f/CJevent-misc1.jpg" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/edbd3a1c3dbbbceec99b6ec7da0fc380a062fa177dbeb97237e5ad06d88998ee/7-HPOMEN-CJ-experience.jpg" data-mid="185477643" border="0"  src="https://freight.cargo.site/w/1000/i/edbd3a1c3dbbbceec99b6ec7da0fc380a062fa177dbeb97237e5ad06d88998ee/7-HPOMEN-CJ-experience.jpg" /&#62;

&#60;img width="563" height="563" width_o="563" height_o="563" data-src="https://freight.cargo.site/t/original/i/f3962f28acac76db6cff7c00927871e54845ece98d5d47716187faf4d3e2470d/cj_creativity_dumpling_013.gif" data-mid="185477644" border="0"  src="https://freight.cargo.site/w/563/i/f3962f28acac76db6cff7c00927871e54845ece98d5d47716187faf4d3e2470d/cj_creativity_dumpling_013.gif" /&#62;
&#60;img width="563" height="563" width_o="563" height_o="563" data-src="https://freight.cargo.site/t/original/i/9d661107daa4d6681f7907acc22efe39a996743f1b99131d91dc3b059c3ff911/cj_focus_butterflies_dance_018.gif" data-mid="185477646" border="0"  src="https://freight.cargo.site/w/563/i/9d661107daa4d6681f7907acc22efe39a996743f1b99131d91dc3b059c3ff911/cj_focus_butterflies_dance_018.gif" /&#62;
&#60;img width="563" height="563" width_o="563" height_o="563" data-src="https://freight.cargo.site/t/original/i/7879ef51d1cde373a88b21455cc1f3e726c2435ae6ab41dd30265e29c25ba86e/cj_focus_riding_a_012.gif" data-mid="185477647" border="0"  src="https://freight.cargo.site/w/563/i/7879ef51d1cde373a88b21455cc1f3e726c2435ae6ab41dd30265e29c25ba86e/cj_focus_riding_a_012.gif" /&#62;
&#60;img width="563" height="563" width_o="563" height_o="563" data-src="https://freight.cargo.site/t/original/i/1cea7ea46f45b36add2abfd60b46140ce20ce3964f6bab4e7494ef5eb2c04944/cj_mental_stamina_push_up_016.gif" data-mid="185477650" border="0"  src="https://freight.cargo.site/w/563/i/1cea7ea46f45b36add2abfd60b46140ce20ce3964f6bab4e7494ef5eb2c04944/cj_mental_stamina_push_up_016.gif" /&#62;
&#60;img width="563" height="563" width_o="563" height_o="563" data-src="https://freight.cargo.site/t/original/i/41f650a04c25069b21f549b3b863f936c295556b7194e4c4e0f0f2a7a14d0908/cj_memory_hampster_wheel_007.gif" data-mid="185477649" border="0"  src="https://freight.cargo.site/w/563/i/41f650a04c25069b21f549b3b863f936c295556b7194e4c4e0f0f2a7a14d0908/cj_memory_hampster_wheel_007.gif" /&#62;
&#60;img width="563" height="563" width_o="563" height_o="563" data-src="https://freight.cargo.site/t/original/i/4bc288eb20688f29a9bd58ffcd3561b4b2886a6d9271d698bb642f9140ee86a1/cj_focus_tai_chi_018.gif" data-mid="185477648" border="0"  src="https://freight.cargo.site/w/563/i/4bc288eb20688f29a9bd58ffcd3561b4b2886a6d9271d698bb642f9140ee86a1/cj_focus_tai_chi_018.gif" /&#62;
&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/ad1d43b5a028e51b4e7d22eac0494603e2545d26ab5943b3bdeca6971a90b683/OMEN_Digital-Master-KV_Horizontal-01.jpg" data-mid="185477654" border="0"  src="https://freight.cargo.site/w/1000/i/ad1d43b5a028e51b4e7d22eac0494603e2545d26ab5943b3bdeca6971a90b683/OMEN_Digital-Master-KV_Horizontal-01.jpg" /&#62;
Achieve Gamefulness
&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/e512890bc76a3fb5c6cb122e4e4d66c1ccefd8bf9ab6abf55916afe5e1a35e78/OMEN_Digital-Master-KV_Horizontal-05.jpg" data-mid="185477658" border="0"  src="https://freight.cargo.site/w/1000/i/e512890bc76a3fb5c6cb122e4e4d66c1ccefd8bf9ab6abf55916afe5e1a35e78/OMEN_Digital-Master-KV_Horizontal-05.jpg" /&#62;
Grab everyone’s red packets. Achieve Responsiveness. Achieve Gamefulness.

&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/42dfa8669f2688d733fe380a63a7984910ff2a9b8897fec15f29a19b4cbf1180/OMEN_Digital-Master-KV_Horizontal-06.jpg" data-mid="185477659" border="0"  src="https://freight.cargo.site/w/1000/i/42dfa8669f2688d733fe380a63a7984910ff2a9b8897fec15f29a19b4cbf1180/OMEN_Digital-Master-KV_Horizontal-06.jpg" /&#62;Be your future parent-in-law’s future favorite son-in-law. Achieve Strategic Thinking. Achieve Gamefulness.
&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/6cbe06a8bd6cee7e60c14f7d7adb3c84b8001d74bb42d88428c0d25dfec03d08/OMEN_Digital-Master-KV_Horizontal-07.jpg" data-mid="185477660" border="0"  src="https://freight.cargo.site/w/1000/i/6cbe06a8bd6cee7e60c14f7d7adb3c84b8001d74bb42d88428c0d25dfec03d08/OMEN_Digital-Master-KV_Horizontal-07.jpg" /&#62;Team up with your neighbors to bring the thief to justice. Achieve Teamwork. Achieve Gamefulness.

&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/759cc4362dd034ea5d9540529500baef60b982fd67c4bac4be7624ca3df649a1/OMEN_Digital-Master-KV_Horizontal-03.jpg" data-mid="185477656" border="0"  src="https://freight.cargo.site/w/1000/i/759cc4362dd034ea5d9540529500baef60b982fd67c4bac4be7624ca3df649a1/OMEN_Digital-Master-KV_Horizontal-03.jpg" /&#62;Your dad’s nagging becomes music to your ears. Achieve Focus. Achieve Gamefulness.

&#60;img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/42eba09d36e4c5a8e7636d7f6b5ad4f88b4fc5fa516538454003191668487306/OMEN_Digital-Master-KV_Horizontal-02.jpg" data-mid="185477655" border="0"  src="https://freight.cargo.site/w/1000/i/42eba09d36e4c5a8e7636d7f6b5ad4f88b4fc5fa516538454003191668487306/OMEN_Digital-Master-KV_Horizontal-02.jpg" /&#62;

Never run out of reasons not to lend people money. Achieve Creativity. Achieve Gamefulness.
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/305368562fe3632c57eea5f8cf95617cfa2beab4aa790c70a6e847e1e4015c8b/pin5.jpg" data-mid="185477661" border="0"  src="https://freight.cargo.site/w/1000/i/305368562fe3632c57eea5f8cf95617cfa2beab4aa790c70a6e847e1e4015c8b/pin5.jpg" /&#62;Role: Art Direction &#124; CreativePrev /&#38;nbsp;Next</description>
		
	</item>
		
		
	<item>
		<title>IKEA FRAKTA LEJON</title>
				
		<link>https://follensee.com/IKEA-FRAKTA-LEJON</link>

		<pubDate>Wed, 19 Jul 2023 06:37:26 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/IKEA-FRAKTA-LEJON</guid>

		<description>IKEA FRAKTA LEJON

W+K SHANGHAISPRING 2020
What’s a Swedish Chinese New Year look like? We made some fantastic lions from the IKEAS's iconic FRAKTA bag that have been dancing their way through our office and 58 IKEA stores across China spreading CNY charm and warmth.In addition to the bag itself, many precious materials, intricate craftsmanship and man hours were required to create each lion costume. It was important for us to strike a balance between authentic craftsmanship and fresh novelty when creating the FRAKTA LEJON.






&#60;img width="900" height="505" width_o="900" height_o="505" data-src="https://freight.cargo.site/t/original/i/2b03f4a98899315d32df12158baad07f92bc0555abcb1ee0a9b5493b8088890b/02.gif" data-mid="185477413" border="0"  src="https://freight.cargo.site/w/900/i/2b03f4a98899315d32df12158baad07f92bc0555abcb1ee0a9b5493b8088890b/02.gif" /&#62;
&#60;img width="900" height="505" width_o="900" height_o="505" data-src="https://freight.cargo.site/t/original/i/b0613629c1dd55a73b33470d9500264e3caea515dbda2387ecdae58b45b0a00f/01.gif" data-mid="185477412" border="0"  src="https://freight.cargo.site/w/900/i/b0613629c1dd55a73b33470d9500264e3caea515dbda2387ecdae58b45b0a00f/01.gif" /&#62;
&#60;img width="900" height="505" width_o="900" height_o="505" data-src="https://freight.cargo.site/t/original/i/9e7ac2056ba2d962f739be784ac6a8798620bc517142696d1774794274f26e04/03.gif" data-mid="185477416" border="0"  src="https://freight.cargo.site/w/900/i/9e7ac2056ba2d962f739be784ac6a8798620bc517142696d1774794274f26e04/03.gif" /&#62;
&#60;img width="900" height="505" width_o="900" height_o="505" data-src="https://freight.cargo.site/t/original/i/25f815fc190926cd7c32ce210eb33cc19a1bf3a418a460415fccb7b67373bb53/04.gif" data-mid="185477417" border="0"  src="https://freight.cargo.site/w/900/i/25f815fc190926cd7c32ce210eb33cc19a1bf3a418a460415fccb7b67373bb53/04.gif" /&#62;


During 15 days of Chinese New Year, FRAKTA LEJON hacked the IKEA Tiktok channel with a series of short contents.His stories went viral on social and became one of the TOP Swedish KOL in China.


&#60;img width="458" height="738" width_o="458" height_o="738" data-src="https://freight.cargo.site/t/original/i/0ff8aec1a39e547e8aa8c0f92336ce93afdd6885914c3466ed98344a12addb85/06.gif" data-mid="185477418" border="0"  src="https://freight.cargo.site/w/458/i/0ff8aec1a39e547e8aa8c0f92336ce93afdd6885914c3466ed98344a12addb85/06.gif" /&#62;
&#60;img width="458" height="738" width_o="458" height_o="738" data-src="https://freight.cargo.site/t/original/i/c197881fd3ecefddcfb8a1022f9256ee82f453e7e957cd93ce21d63eefcf75ff/08.gif" data-mid="185477419" border="0"  src="https://freight.cargo.site/w/458/i/c197881fd3ecefddcfb8a1022f9256ee82f453e7e957cd93ce21d63eefcf75ff/08.gif" /&#62;
&#60;img width="458" height="738" width_o="458" height_o="738" data-src="https://freight.cargo.site/t/original/i/1a301aa3bf8b67f50d533f11eb5eef43468d381fbbba22b9e551e74a1dd27b41/03-1.gif" data-mid="185477415" border="0"  src="https://freight.cargo.site/w/458/i/1a301aa3bf8b67f50d533f11eb5eef43468d381fbbba22b9e551e74a1dd27b41/03-1.gif" /&#62;
&#60;img width="458" height="738" width_o="458" height_o="738" data-src="https://freight.cargo.site/t/original/i/67613f14edd07b61c534b8ac5cddbe4415d45cc6e6dae12592f128e6ce8e9a9b/10.gif" data-mid="185477420" border="0"  src="https://freight.cargo.site/w/458/i/67613f14edd07b61c534b8ac5cddbe4415d45cc6e6dae12592f128e6ce8e9a9b/10.gif" /&#62;
&#60;img width="458" height="738" width_o="458" height_o="738" data-src="https://freight.cargo.site/t/original/i/f8aef3e87bff8d0e7a966e7786d113d609c6a3b82ffcadbf93d636fd9be9dc41/01-1.gif" data-mid="185477410" border="0"  src="https://freight.cargo.site/w/458/i/f8aef3e87bff8d0e7a966e7786d113d609c6a3b82ffcadbf93d636fd9be9dc41/01-1.gif" /&#62;

Role: Art Direction &#124; ACD &#124; Part-time Lion Dancer&#38;nbsp;


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	<item>
		<title>HP OMEN KOREA</title>
				
		<link>https://follensee.com/HP-OMEN-KOREA</link>

		<pubDate>Wed, 19 Jul 2023 04:06:01 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/HP-OMEN-KOREA</guid>

		<description>HP OMEN KOREA: 
Don’t judge us by how we look, judge us by how we play.

W+K TOKYO 
SPRING 2023 

In the game world, you’re not defined by how you look. You’re defined by how you play. World renowned League of Legends Korea champions T1 (Faker, Gumayusi, Keria, Oner and Zeus) are a testament to this philosophy. Their skills have inspired the world. They’ve shown that it can transform even the most average looking guys into an incredible force to be reckoned with.The campaign is entitled ‘SKILLS DEFINE WHO YOU ARE’. A five part series of films and key visuals that highlight skill over physical stereotypes. The campaign launches in conjunction with the League of Legends Champions Korea (LCK).






On the outside, they look like everyday normal Korean kids. But on the inside, their skill level will show you an entirely different story.These key visuals feature the League of Legends Korea champions T1. We highlight the contrast between the outer appearance and inner skill of gamers.



&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dd31c89e3acd69456d7bc08ef5cc7d8d9e38be5495d053f0995399fbf961249d/1200x1200_devil.jpg" data-mid="185472071" border="0"  src="https://freight.cargo.site/w/1000/i/dd31c89e3acd69456d7bc08ef5cc7d8d9e38be5495d053f0995399fbf961249d/1200x1200_devil.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ab87d287142e04ffa18ac3058d9fcbe4ac56f8bbb25c478edf9a65a953746f33/1200x1200_troublemaker.jpg" data-mid="185472074" border="0"  src="https://freight.cargo.site/w/1000/i/ab87d287142e04ffa18ac3058d9fcbe4ac56f8bbb25c478edf9a65a953746f33/1200x1200_troublemaker.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/48926262fdfd9145fd422594203eb2c1f9145fdbb1f6a1774cbb7599820fd94b/1200x1200_monster.jpg" data-mid="185472073" border="0"  src="https://freight.cargo.site/w/1000/i/48926262fdfd9145fd422594203eb2c1f9145fdbb1f6a1774cbb7599820fd94b/1200x1200_monster.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d39bf2b90e9a086a76742eb3e2e2f1cdab68dfc049e0b6a0f19dd19ef5b9fef5/1200x1200_freak.jpg" data-mid="185472072" border="0"  src="https://freight.cargo.site/w/1000/i/d39bf2b90e9a086a76742eb3e2e2f1cdab68dfc049e0b6a0f19dd19ef5b9fef5/1200x1200_freak.jpg" /&#62;

&#38;nbsp;
Role: Art Direction &#124; ACDFilm Directed by Nuri Jeong

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		<title>WOOLMARK YVES THE DOG</title>
				
		<link>https://follensee.com/WOOLMARK-YVES-THE-DOG</link>

		<pubDate>Wed, 19 Jul 2023 04:06:02 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/WOOLMARK-YVES-THE-DOG</guid>

		<description>WOOLMARK: 
Fashionable Everywhere

W+K SHANGHAI
A/W 2021In our latest work for The Woolmark Company, we sent an extraordinary dog named Yves (with a preternatural fashion sense) on a special mission deep into a surreal version of China's wilderness in search of the perfect fabric for high-style glamping. Not sure about your choice of outdoor fashion? ASK YVES︎



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a95fc7b79034c2722126e7661a046409f2bc439d7db348d1fa53668a8dc365bc/04-jianzi.jpg" data-mid="185472472" border="0"  src="https://freight.cargo.site/w/1000/i/a95fc7b79034c2722126e7661a046409f2bc439d7db348d1fa53668a8dc365bc/04-jianzi.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4712f5898e6a7292d6433368fddf795016b9420688a0da665a55fdd49de5888d/06-Sneakyrain.jpg" data-mid="185472473" border="0"  src="https://freight.cargo.site/w/1000/i/4712f5898e6a7292d6433368fddf795016b9420688a0da665a55fdd49de5888d/06-Sneakyrain.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03e5944fc17e07969348d115bb47fc28945dfabc7040068a354d4d38da594de1/12-missioncompletesmile.jpg" data-mid="185472477" border="0"  src="https://freight.cargo.site/w/1000/i/03e5944fc17e07969348d115bb47fc28945dfabc7040068a354d4d38da594de1/12-missioncompletesmile.jpg" /&#62;

Role: Creative Director &#124; Art Direction&#38;nbsp;&#124; Yves’s Styling Consultant
Film Directed by JAA , Factory01


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		<title>YOU CAN'T MASK A SMILE</title>
				
		<link>https://follensee.com/YOU-CAN-T-MASK-A-SMILE</link>

		<pubDate>Wed, 19 Jul 2023 06:25:03 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/YOU-CAN-T-MASK-A-SMILE</guid>

		<description>You Can’t Mask A Smile

W+K SHANGHAISPRING 2020
The world has been turned upside down by the outbreak of COVID-19 and masks are now a daily essential. We took a series of fun and quirky portraits that showed people wearing masks and smiling from ear to ear, but the smiling faces weren’t their own. The portraits are a combination of our lovely W+K colleagues wearing masks that feature smiles from different faces throughout the building. Once the portraits were complete, we posted the mashups all over the Shanghai office building to share with the neighborhood and hopefully pass on more and more smiles.


&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/b4337b02ed1fbf325f1bfaf53d2dfb137857b0ed0a383a089dbe9361522b7b1b/01.jpg" data-mid="185476908" border="0"  src="https://freight.cargo.site/w/1000/i/b4337b02ed1fbf325f1bfaf53d2dfb137857b0ed0a383a089dbe9361522b7b1b/01.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/14505061617186340f080cfa3dd9f235ad7e74986c01b018058a274216352244/03.jpg" data-mid="185476911" border="0"  src="https://freight.cargo.site/w/1000/i/14505061617186340f080cfa3dd9f235ad7e74986c01b018058a274216352244/03.jpg" /&#62;

&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f7f855c2d785aef8ac65fe3c2a4e5944d147a9e099b4d14cb7530c3be9824d45/10.jpg" data-mid="185476919" border="0"  src="https://freight.cargo.site/w/1000/i/f7f855c2d785aef8ac65fe3c2a4e5944d147a9e099b4d14cb7530c3be9824d45/10.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/f11353e4fc93e0b593b8c72f6c0dffa5e5d4a04b9323943ddd6a81bd98ff4fc7/06.jpg" data-mid="185476914" border="0"  src="https://freight.cargo.site/w/1000/i/f11353e4fc93e0b593b8c72f6c0dffa5e5d4a04b9323943ddd6a81bd98ff4fc7/06.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a0c18f9b1e7268d7dde1c9f53dbb589779542ee6e4c927c1fa63fc50f926ac19/07.jpg" data-mid="185476917" border="0"  src="https://freight.cargo.site/w/1000/i/a0c18f9b1e7268d7dde1c9f53dbb589779542ee6e4c927c1fa63fc50f926ac19/07.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a4651438ae10e8dc93a09c98e6a80b3d8e5cfa25a5c1e9a0c43e5efd22e4449f/04.jpg" data-mid="185476913" border="0"  src="https://freight.cargo.site/w/1000/i/a4651438ae10e8dc93a09c98e6a80b3d8e5cfa25a5c1e9a0c43e5efd22e4449f/04.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/f15acc5c3e6156f0b6325cb7683181a2c1fad4c30bbd159daa4d8ac7be955df8/02.jpg" data-mid="185476910" border="0"  src="https://freight.cargo.site/w/1000/i/f15acc5c3e6156f0b6325cb7683181a2c1fad4c30bbd159daa4d8ac7be955df8/02.jpg" /&#62;

We also invited friends from businesses in the neighborhood to participate and create their own You Can’t Mask A Smile portraits. 
To spread the smiles even more, we created the hashtags #罩样笑# on Weibo (China's Twitter) and #youcantmaskasmile on Instagram as well as a filter. 
So far, we had over 4.5 million views on Weibo and counting!Masks might be a requirement, but they can’t mask our smiles.
&#60;img width="2500" height="1450" width_o="2500" height_o="1450" data-src="https://freight.cargo.site/t/original/i/e535f190f23bed8da3b08aa5945bedcbf264aa10cd6a2e77d64c35a2bf34b0cf/00-YCMAS-allportraits.jpg" data-mid="185476906" border="0"  src="https://freight.cargo.site/w/1000/i/e535f190f23bed8da3b08aa5945bedcbf264aa10cd6a2e77d64c35a2bf34b0cf/00-YCMAS-allportraits.jpg" /&#62;

&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/c17b46424723018de3fa214a5ef3eec296949bf247317bafbb239da6c618453b/01-FlowerAhyi.jpg" data-mid="185476907" border="0"  src="https://freight.cargo.site/w/1000/i/c17b46424723018de3fa214a5ef3eec296949bf247317bafbb239da6c618453b/01-FlowerAhyi.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/9947831eed2924aaa38882410894d837c9b5c83244fae096761c75f18b7391b9/02-Shaola.jpg" data-mid="185476909" border="0"  src="https://freight.cargo.site/w/1000/i/9947831eed2924aaa38882410894d837c9b5c83244fae096761c75f18b7391b9/02-Shaola.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/6eb2db1687881ad265a4d2d51539afe43c6a32d3dff92d29dfef474efa530f32/07-MianShijia-insitu.jpg" data-mid="185476916" border="0"  src="https://freight.cargo.site/w/1000/i/6eb2db1687881ad265a4d2d51539afe43c6a32d3dff92d29dfef474efa530f32/07-MianShijia-insitu.jpg" /&#62;
&#60;img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/bc295b4c44bbce73e2c741523a9e837928780e6b5bc878291bfde153bd193cd5/08-Commonground-insitu.jpg" data-mid="185476918" border="0"  src="https://freight.cargo.site/w/1000/i/bc295b4c44bbce73e2c741523a9e837928780e6b5bc878291bfde153bd193cd5/08-Commonground-insitu.jpg" /&#62;




&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4ca1b26fdac08550cafd1ad80dbb78f5b725e09590fe1fcb5a41d5f2c3bc62c9/6E5A9871.jpg" data-mid="185476915" border="0"  src="https://freight.cargo.site/w/1000/i/4ca1b26fdac08550cafd1ad80dbb78f5b725e09590fe1fcb5a41d5f2c3bc62c9/6E5A9871.jpg" /&#62;
And one day, we were picked up by a high school teacher and used as an example of staying optimistic. 
It was a nice surprise.
&#60;img width="1610" height="1080" width_o="1610" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22a13fbf3b1ad4545076b8de288c8e6689e740d970090582cd8ec3b5acc4b123/China-backtoschool.JPG" data-mid="215628083" border="0"  src="https://freight.cargo.site/w/1000/i/22a13fbf3b1ad4545076b8de288c8e6689e740d970090582cd8ec3b5acc4b123/China-backtoschool.JPG" /&#62;

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	<item>
		<title>DUREX PLAY LONGER</title>
				
		<link>https://follensee.com/DUREX-PLAY-LONGER</link>

		<pubDate>Wed, 19 Jul 2023 04:06:02 +0000</pubDate>

		<dc:creator>FOLLEN SEE ADS</dc:creator>

		<guid isPermaLink="true">https://follensee.com/DUREX-PLAY-LONGER</guid>

		<description>DUREX PLAY LONGER
W+K SHANGHAIOCTOBER 2022
Fall 2022, we leveraged Premier League and NBA moments to promote how Durex PERFORMA can make sex last longer. With a simple truth: In sports matches, when the final whistle / buzzer goes off, there’s always someone who didn’t get enough. In sex, when men come, sex is over. Women don’t get enough. Durex PERFORMA keeps the game going.






Role: Creative Director
Film Directed by JoshKing


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